For this campaign, we encouraged people to connect with their inner spirit animal with the help of Newell outdoor gear.

The approach was pretty simple: create scenes where anthropomorphic animals are using the products in an outdoor setting. The challenge, though, was how to do it on a shoestring budget. Due to an unforeseen budget snafu, we didn’t have much to work with. I led the team of in-house designers to retouch royalty-free images and product shots from the client into what you see below.

This campaign included a desktop and mobile-optimized custom landing page on Amazon and banner units that pointed to the page.