My name is James See. I'm an ACD/Sr. AD with 18 years experience in advertising.
I'm a one-stop shop for all your creative needs. I graduated from the Visual Communications BFA program at Cal State, Long Beach and went through The Book Shop as both an art director and copywriter. My work spans a wide variety of mediums, from traditional placements like tv spots and print ads to digital and social.
Digital executions are the future of advertising. They allow us to speak to our audience on a much more personal level. I have always been interested in doing work that not only has a great concept, but also pushes the envelope technologically.
Great ideas transcend any one industry. I have a wealth of automotive and video game experience, but my goal is to create work with an awesome concept behind it , no matter what it's for.
I also LOVE sneakers. I've always gravitated towards them since I was young. I have over 150 pairs in my collection, including 2 pairs of Nike MAGs from Back to the Future II. In addition, I’ve customized sneakers and designed them in my spare time. My dream is to marry my love of sneakers with my passion for creating great work.
Education:
California State University, Long Beach
-BFA in Visual Communications
The Book Shop, Teams Class
-Certificate in Advertising
-Featured in The Book Shop Show
Career Highlights:
hi5.agency, Sr. Integrated Art Director, 2021-present
• Creative Lead on all things video games, including Warcraft, Hearthstone and Diablo for Blizzard-Activision and RIOT’s Teamfight Tactics and Legends of Runeterra.
• Created social content, including static imagery, videos and livestream activations.
• Experience working with music production and animation houses.
Freelance ACD/Sr. Art Director, 2019-2021
• Designed in-client ads for Blizzard Activision’s AAA-rated game Hearthstone. Projects include various promotions and 2020’s expansions.
Amazon, Art Director, 2017-2019
• Developed a series of “Alexa Moments” commercials for Destiny 2 Alexa Skill.
• Led a team of designers to create a landing page for Newell Holiday. This page had an overall ROAS of $12 and 3 featured products sold out in its first 2 weeks.
• Led a team of in-house designers to create a campaign for Newell Outdoor products. Team composed and retouched all assets, allowing the client to save money.
Saatchi & Saatchi LA, Art Director, 2010-2017
• Created print and digital display ads for 2015 Camry.
• Collaborated on Super Bowl ad and digital display ads for 2013 RAV4.
• Collaborated with team to create Coach T character
for Toyota sports partnerships.
• Concepted and created industry-first pre-roll videos using AI to write headlines.
• Created VR video featuring Dr. Michio Kaku for Mirai.
• Appeared in Communication Arts Advertising Annual, 2012
Freelance Art Director, 2009-Jun 2010
• Created digital display ads and retail-oriented print ads for Suzuki Motors.
• Created digital display ads and assorted print projects for Meraki Networks.
Saatchi & Saatchi LA, Freelance Art Director, 2008
• Concepted and designed digital display ads for Toyota Sales Events.
Davis-Elen Advertising, Art Director, 2006-2008
• Created out-of-home, print ads and digital display ads for Southern California McDonald’s restaurants.
Publicis Dialog, Jr. Art Director, 2005-2006
• Concepted and designed retail-oriented print ads for Nestle and AAA.
Awards:
Communication Arts Advertising Annual 53 (2012), Coach T for March Madness
Internet Advertising Competition Awards, Outstanding Website, Ideas For Good
Bees Awards, Best Reputation Management, Ideas For Good
Skills:
Adept at Adobe Photoshop, Illustrator, InDesign and Keynote
Adept at concepting for traditional and data-driven digital executions
Familiar with development for HTML5 and CSS.