As a Filipino kid, I had two career options: nurse or engineer. I chose advertising. To this day, my parents still don’t know exactly what I do.
I’m a Creative Director / ACD with 20+ years of experience building campaigns that connect with culture and actually convert. I’ve concepted, led, and launched work across digital, social, experiential, and broadcast for brands like Blizzard Entertainment, Amazon, Toyota, Riot Games, Prime Gaming, and Spotify.
Whether it’s launching Crab Rave (+79% sentiment, +35% player growth), building a $12 ROAS holiday campaign for Newell Brands on Amazon, or directing a branded VR experience for Toyota Mirai, I bring strategic thinking and creative firepower from idea to execution.
I lead with clarity, collaboration, and curiosity. I’m always looking for the next opportunity to make something people genuinely care about.
If you’re a hiring manager, a fellow creative, or just another Filipino kid who also decided to go their own way, we should connect.
Career Highlights:
Blizzard Entertainment, Internal Brand Designer, 2025
• Led creative efforts on the rebranding of the internal creative group.
• Designed logos and collateral for multiple internal initiatives, including a movie night called “5th Floor Cinema”, company Halloween festivities and Holiday Party.
Blizzard Entertainment, Sr. Graphic Designer, 2024
• Led a team to develop the Into the Emerald Dream expansion logo, as well as an influencer kit for Hearthstone, designed for streamers, press, and community engagement.
• Developed branded assets and multi-platform campaigns across social, CRM and owned & operated channels.
• Collaborated with internal creative, marketing, and product teams across Blizzard to deliver work that connects with player culture.
hi5.agency, Sr. Integrated Art Director, 2021-2024
• Led creative campaigns across Blizzard Entertainment, Riot Games, Prime Gaming, and Spotify - with a focus on social-first storytelling, platform-native content, and fandom engagement.
• Created Crab Rave for Hearthstone - a culturally driven launch campaign that boosted player engagement by 35% and earned +79% positive sentiment.
• Led cross-functional teams including motion, music, design, and production partners to execute end-to-end campaign rollouts.
Amazon, Art Director, 2017-2019
• Conceived and led an Alexa Moments campaign to promote Echo integration with Destiny 2.
• Managed production designers and editors to translate technical product benefits into emotionally engaging, platform-ready content.
• Led creative development for Newell Brands’ holiday landing page, which achieved $12 ROAS and sold out three hero products within two weeks.
• Balanced brand and performance needs across eComm, content, and retail campaigns.
Saatchi & Saatchi LA, Art Director, 2010-2017
• Co-created Coach T - a branded character that evolved from a single activation into a multi-year sports platform featured in Communication Arts Advertising Annual.
• Supported creative development for Toyota’s RAV4 Super Bowl ad (Wish Granted) including concept decks, asset rollouts, and digital extensions.
• Art directed the Mirai VR experience featuring Dr. Michio Kaku - distributed via Oculus as an innovation-forward brand story.
• Led creative across broadcast, digital, and experiential, often working with advanced tech and emerging formats.
Awards:
Communication Arts Advertising Annual, Coach T for March Madness
Internet Advertising Competition Awards, Outstanding Website, Ideas For Good
Bees Awards, Best Reputation Management, Ideas For Good
Education:
California State University, Long Beach
• BFA in Visual Communications
The Book Shop, Teams Class
• Certificate in Advertising
• Featured in The Book Shop Show
Skills:
• Creative Strategy
• Campaign Development
• Cross-functional Collaboration
• Storytelling
• Art Direction
• Performance Creative
• Brand Development
• Gaming & Entertainment Marketing
• Visual Communication
• VR / Immersive Media