Toyota wanted to reintroduce the RAV4 to a younger audience and inject new energy into the brand. The challenge was to create a campaign that felt fresh, fun, and culturally relevant while highlighting the car’s versatility and modern features.

As part of a four-person creative team, I co-created the “Wish Granted” campaign featuring Kaley Cuoco as a witty, modern-day genie who grants people’s wishes in unexpected ways. I helped concept and produce the Super Bowl spot and teaser, led photoshoots, and collaborated on print and digital executions to build a cohesive cross-platform rollout.

The campaign struck a chord with audiences, blending humor and aspiration in a way that drove both attention and action. “Wish Granted” delivered a 27% year-over-year increase in RAV4 sales and became one of Toyota’s most memorable Super Bowl campaigns in recent years.